When looking for a potential PPC provider, it’s important to know what kind of budget and pricing options they offer. Here are some points to consider when asking this question:
Budget Flexibility: Ask if the provider is willing to work with different budget sizes. A good provider should be able to create a customized campaign that fits your budget.
Cost per Click (CPC): It’s important to understand how the provider calculates the cost per click. Some providers may charge a fixed amount per click, while others may use a bidding system.
Management Fees: Most PPC providers charge management fees for their services. It’s important to know how these fees are calculated, and if they are included in the overall budget or billed separately.
Ad Spend Allocation: Ask how the provider will allocate your ad spend across different platforms and campaigns. This will help you understand where your money is going and how it’s being used to achieve your goals.
Performance Metrics: Make sure to discuss how the provider will measure the success of your campaign. Ask about the key performance indicators (KPIs) they use and how often they will report on campaign performance.
Contract Length: It’s important to understand the length of the contract and the terms of cancellation. Ask about the provider’s policy for ending the contract early, and if there are any fees associated with doing so.
By asking these questions, you can gain a better understanding of the provider’s pricing structure and ensure that it aligns with your budget and goals.