Communication and collaboration are critical to the success of any PPC campaign and it’s essential to understand how your potential PPC provider handles these aspects. Here are some points to consider when asking about their communication and collaboration practices:
Communication channels: Ask your potential PPC provider what communication channels they use to stay in touch with clients during a campaign. Do they prefer email, phone or video conferencing? Do they use project management tools like Trello or Asana to keep clients updated on progress?
Frequency of communication: It’s important to establish how often you’ll receive updates on the campaign’s progress. Some providers may offer weekly or monthly reports while others may provide more frequent updates.
Collaboration and feedback: A successful PPC campaign requires collaboration and feedback from both the client and the provider. Ask your potential provider how they handle feedback from clients and how they incorporate it into the campaign. Do they provide regular opportunities for clients to review and provide feedback on ad copy and landing pages?
Transparency: Transparency is critical in any business relationship and it’s no different when it comes to PPC advertising. Ask your potential provider how they handle reporting and data analysis. Do they provide detailed reports on campaign performance, including metrics like click-through rates and conversion rates? Do they use tools like Google Analytics to track website traffic and user behavior?
Project management: Finally, it’s important to understand how your potential PPC provider manages their campaigns. Do they have a dedicated project manager who oversees the campaign and communicates with clients? Do they use tools like Gantt charts to track progress and deadlines? Understanding how the provider manages their campaigns can give you confidence in their ability to deliver results.
Overall, clear communication and collaboration are critical to the success of any PPC campaign. Asking your potential PPC provider about their communication and collaboration practices can help ensure that you’re working with a partner who is committed to delivering results and keeping you informed every step of the way.