Google has recently rolled out its November 2023 core update, marking the second significant change to its search algorithm in as many months. This update is part of a series of core updates that Google has been releasing throughout the year.Continue reading Google’s November 2023 Core Update: What You Need to Know
Lately, there has been a notable surge in these errors appearing on Google Search Console, particularly in the context of YouTube videos. Given the numerous questions I’ve received in the Community, I felt it was essential to share this article with you, as I believe an informative piece on this topic would be beneficial.Continue reading How to fix the problem of ‘video outside of viewport’
In today’s digital landscape, online content creation and search engine optimization (SEO) are of paramount importance for websites. Offering content that aligns with the needs of internet users and is reliable and user-friendly is the key to establishing a successful digital presence. Therefore, search engine guidelines provided by Google help content creators and websites adhere to best practices.
Google provides SEO guidelines that define the best practices applicable to websites. However, these guidelines evolve over time. In this article, we will delve into the fundamental differences between Google’s old and new SEO guidelines, particularly focusing on “Helpful Content.”
The old guidelines emphasized “creating user-centric, reliable, and helpful content,” while the new guidelines concentrate on the principle of “creating content that is helpful, reliable, and primarily for people.” These changes signify a shift in how content creators and websites need to rethink their strategies.
In this article, we will extensively explore the key differences between these two approaches and how they affect everything from content creation to SEO. Additionally, we will discuss the strategies that websites should adopt to create user-focused and reliable content.
Let’s uncover how Google’s SEO game has changed and how content creators can adapt to these changes. Here are the striking differences between old and new SEO guidelines:Continue reading Google’s Helpful Content Update Sep 2023 What Has Changed?
Ad fraud is a serious problem in the digital advertising industry, costing advertisers billions of dollars each year. As a digital marketer, it’s essential to understand the different types of ad fraud and how they can impact your campaigns. We’ll explore the most common forms of ad fraud, how they work, and what you can do to protect your ad campaigns.Continue reading Understanding Ad Fraud: How to Protect Your Campaigns
This article explores how website publishers use Google Analytics 4 to segment their visitors. The article starts with an introduction to Google Analytics 4 and the importance of segmentation in website analytics. It then delves into the setup process for segmentation in Google Analytics 4, including creating a property, configuring data streams and setting up user properties and custom dimensions.Continue reading How Website Publishers Utilize Google Analytics 4 to Segment Their Visitors
Asking potential PPC providers about their post-campaign support is a crucial question to ensure that you will receive ongoing assistance after your campaign has launched. Here are some key points to consider when asking this question:Continue reading Questions to ask potential PPC providers: What kind of support do you offer after the campaign has launched?
When looking for a potential PPC provider, it’s important to know what kind of budget and pricing options they offer. Here are some points to consider when asking this question:Continue reading Questions to ask potential PPC providers: What kind of budget and pricing options do you offer?
Communication and collaboration are critical to the success of any PPC campaign and it’s essential to understand how your potential PPC provider handles these aspects. Here are some points to consider when asking about their communication and collaboration practices:Continue reading Questions to ask potential PPC providers: How do you handle communication and collaboration with clients during a campaign?
Asking potential PPC providers how they stay up to date with the latest trends and technologies in PPC advertising is an essential question to ask when evaluating their expertise and proficiency. A reliable PPC provider must be familiar with the latest PPC trends, updates and techniques, to be able to provide effective campaigns that can help you achieve your business goals.Continue reading Questions to ask potential PPC providers: How do you stay up-to-date with the latest trends and technologies in PPC advertising?
When it comes to hiring a PPC (Pay-Per-Click) provider, it’s important to understand the level of reporting they provide to their clients. Reporting is critical in measuring the success of your PPC campaigns and understanding how your investment is being utilized.Continue reading Questions to ask potential PPC providers: What kind of reporting do you provide to clients?