When it comes to hiring a PPC (Pay-Per-Click) provider, it’s important to understand the level of reporting they provide to their clients. Reporting is critical in measuring the success of your PPC campaigns and understanding how your investment is being utilized.
Firstly, you need to ask your potential PPC provider about the type of reporting they provide. Do they offer a detailed and customized report, or is it just a general summary? It’s important to have a clear understanding of what the reporting includes and how it aligns with your business goals.
Secondly, you need to ask about the frequency of reporting. How often will you receive reports? Will they be weekly, monthly, or quarterly? Frequent reports are essential to keep track of the progress and make necessary adjustments.
Thirdly, you need to ask about the metrics included in the reports. A good PPC provider will provide you with detailed metrics that measure the performance of your campaigns. Some of the metrics to ask about include click-through rates (CTR), cost-per-click (CPC), conversion rates, return on investment (ROI) and the overall performance of your campaigns.
Finally, you need to ask about how the reports are presented. Will the reports be available in a dashboard format, or will they be sent in a PDF format via email? A dashboard can be useful to view data in real-time, while a PDF report can provide a comprehensive summary of campaign performance.
In summary, understanding the type, frequency, metrics and presentation of the reporting that a potential PPC provider can offer is crucial to ensure that you receive detailed insights into the performance of your campaigns. This information can help you make data-driven decisions to optimize your campaigns, increase your ROI and achieve your business goals.