Google has recently rolled out its November 2023 core update, marking the second significant change to its search algorithm in as many months. This update is part of a series of core updates that Google has been releasing throughout the year.
As a B2B marketer, you know that LinkedIn is one of the most powerful platforms for reaching your target audience. With over 740 million members, LinkedIn provides a vast pool of potential leads for your business. However, with so many businesses vying for attention on the platform, it can be challenging to stand out and generate leads. We’ll show you how to optimize your LinkedIn ads for better lead generation.
Ad fraud is a serious problem in the digital advertising industry, costing advertisers billions of dollars each year. As a digital marketer, it’s essential to understand the different types of ad fraud and how they can impact your campaigns. We’ll explore the most common forms of ad fraud, how they work, and what you can do to protect your ad campaigns.
This article explores how website publishers use Google Analytics 4 to segment their visitors. The article starts with an introduction to Google Analytics 4 and the importance of segmentation in website analytics. It then delves into the setup process for segmentation in Google Analytics 4, including creating a property, configuring data streams and setting up user properties and custom dimensions.
Asking potential PPC providers about their post-campaign support is a crucial question to ensure that you will receive ongoing assistance after your campaign has launched. Here are some key points to consider when asking this question:
When looking for a potential PPC provider, it’s important to know what kind of budget and pricing options they offer. Here are some points to consider when asking this question:
Communication and collaboration are critical to the success of any PPC campaign and it’s essential to understand how your potential PPC provider handles these aspects. Here are some points to consider when asking about their communication and collaboration practices:
Asking potential PPC providers how they stay up to date with the latest trends and technologies in PPC advertising is an essential question to ask when evaluating their expertise and proficiency. A reliable PPC provider must be familiar with the latest PPC trends, updates and techniques, to be able to provide effective campaigns that can help you achieve your business goals.
When it comes to hiring a PPC (Pay-Per-Click) provider, it’s important to understand the level of reporting they provide to their clients. Reporting is critical in measuring the success of your PPC campaigns and understanding how your investment is being utilized.
When it comes to running a successful pay-per-click (PPC) campaign, one of the most critical aspects is tracking and measuring performance. Without proper tracking and measurement, you won’t be able to determine the effectiveness of your campaigns, identify areas for improvement, or optimize your budget.