Google has recently rolled out its November 2023 core update, marking the second significant change to its search algorithm in as many months. This update is part of a series of core updates that Google has been releasing throughout the year.
Continue reading Google’s November 2023 Core Update: What You Need to KnowAs a B2B marketer, you know that LinkedIn is one of the most powerful platforms for reaching your target audience. With over 740 million members, LinkedIn provides a vast pool of potential leads for your business. However, with so many businesses vying for attention on the platform, it can be challenging to stand out and generate leads. We’ll show you how to optimize your LinkedIn ads for better lead generation.
Continue reading B2B Marketing Made Easy: How to Optimize Your LinkedIn Ads for Better Lead GenerationAd fraud is a serious problem in the digital advertising industry, costing advertisers billions of dollars each year. As a digital marketer, it’s essential to understand the different types of ad fraud and how they can impact your campaigns. We’ll explore the most common forms of ad fraud, how they work, and what you can do to protect your ad campaigns.
Continue reading Understanding Ad Fraud: How to Protect Your CampaignsThis article explores how website publishers use Google Analytics 4 to segment their visitors. The article starts with an introduction to Google Analytics 4 and the importance of segmentation in website analytics. It then delves into the setup process for segmentation in Google Analytics 4, including creating a property, configuring data streams and setting up user properties and custom dimensions.
Continue reading How Website Publishers Utilize Google Analytics 4 to Segment Their VisitorsAsking potential PPC providers about their post-campaign support is a crucial question to ensure that you will receive ongoing assistance after your campaign has launched. Here are some key points to consider when asking this question:
Continue reading Questions to ask potential PPC providers: What kind of support do you offer after the campaign has launched?When looking for a potential PPC provider, it’s important to know what kind of budget and pricing options they offer. Here are some points to consider when asking this question:
Continue reading Questions to ask potential PPC providers: What kind of budget and pricing options do you offer?Communication and collaboration are critical to the success of any PPC campaign and it’s essential to understand how your potential PPC provider handles these aspects. Here are some points to consider when asking about their communication and collaboration practices:
Continue reading Questions to ask potential PPC providers: How do you handle communication and collaboration with clients during a campaign?Asking potential PPC providers how they stay up to date with the latest trends and technologies in PPC advertising is an essential question to ask when evaluating their expertise and proficiency. A reliable PPC provider must be familiar with the latest PPC trends, updates and techniques, to be able to provide effective campaigns that can help you achieve your business goals.
Continue reading Questions to ask potential PPC providers: How do you stay up-to-date with the latest trends and technologies in PPC advertising?When it comes to hiring a PPC (Pay-Per-Click) provider, it’s important to understand the level of reporting they provide to their clients. Reporting is critical in measuring the success of your PPC campaigns and understanding how your investment is being utilized.
Continue reading Questions to ask potential PPC providers: What kind of reporting do you provide to clients?When it comes to running a successful pay-per-click (PPC) campaign, one of the most critical aspects is tracking and measuring performance. Without proper tracking and measurement, you won’t be able to determine the effectiveness of your campaigns, identify areas for improvement, or optimize your budget.
Continue reading Questions to ask potential PPC providers: How do you track and measure campaign performance?
